Description
PURA-Not Stripping. Balancing .
Here is what the skincare industry rarely tells you about oily, blemish-prone skin: the problem is not that it produces too much oil. The problem is that the oil it produces is biochemically “wrong.”
Research shows that acne-prone skin often has linoleic acid levels up to 66% lower than clear skin. This leads to thicker sebum that clogs pores and causes inflammation. PURA is designed to fix this deficit at its root.
Texture & Consistency
A light, fast-absorbing oil with a slightly “drier” finish than the other serums in the range — deliberately formulated to feel appropriate on oily, blemish-prone skin rather than adding perceived heaviness.
Scent Profile — What to Expect
Fresh and herbal-medicinal: tea tree and clary sage lead, with lavender softening the edges. Clean and slightly green, evoking an apothecary treatment rather than a fragrance.
How It Works — Why This Formula
Conventional acne treatments often work by stripping oil from the skin, which can backfire by triggering even more sebum production as skin tries to compensate. PURA takes the opposite approach: it corrects the composition of the oil skin already makes. Research has linked acne-prone skin to significantly lower linoleic acid levels in its sebum — PURA supplies high-potency linoleic acid from five simultaneous botanical sources, thinning existing sebum from within rather than removing it from without.
The PURA Clarifying Strategy
- Sebum Correction: PURA delivers high-potency linoleic acid from five simultaneous botanical sources — including Milk Thistle and Hemp Seed — directly correcting the skin’s lipid profile.
- Antibacterial Strength: Black Cumin Seed Oil provides a therapeutic dose of thymoquinone, a potent natural defence against C. acnes, without the risk of antibiotic resistance.
- The Coffee Cascade: Our organic Coffee CO2 extract blocks the inflammatory pathways that convert closed pores into visible blemishes, offering a unique approach to skin clarity.
- Hormonal Balance: Pumpkin Seed Oil and Clary Sage address the androgenic drivers of excess oil, helping to harmonise sebum production from within.
Key Benefits
- Pore-Friendly Design: A non-comedogenic formula that thins out existing sebum to prevent future blockages.
- Post-Blemish Repair: Rosehip and Tamanu oils support the skin’s healing process, reducing the appearance of marks and uneven tone.
- Hormonal Clarity: Addresses the androgenic sebum overproduction that peaks during perimenopause — not just the symptoms, but the cause.
How to Use
Apply 3-5 drops to cleansed skin in the evening. Press gently into face and neck. Use consistently for visible results within 4-6 weeks. Can be used alone or before a light moisturiser.
A Concentrated Formula
This formula contains supercritical CO2 botanical extracts alongside a wide spectrum of cold-pressed organic carrier oils — several used at, or close to, their maximum effective, IFRA-compliant concentrations. Supercritical CO2 extraction preserves the full spectrum of a plant’s bioactive compounds without heat damage or solvent residue. Every carrier oil and CO2 extract is sourced from verified, trusted European suppliers with full Certificates of Analysis (CoA) and GC-MS testing for every batch — the same sourcing standard applied across the entire Artemida Botanicals range.
Ingredient Glossary
Adansonia Digitata (Baobab) Seed Oil — A balancing base oil, non-comedogenic and lightweight.
Simmondsia Chinensis (Jojoba) Seed Oil — Sebum-mimicking; helps regulate the skin’s own oil production.
Corylus Avellana (Hazelnut) Seed Oil — Astringent, pore-refining properties suited to oily skin.
Cannabis Sativa (Hemp) Seed Oil — One of the formula’s five linoleic acid sources.
Rosa Canina (Rosehip) Seed Oil — Supports healing and fading of post-blemish marks.
Nigella Sativa (Black Cumin) Seed Oil — Thymoquinone-rich, offering natural antibacterial defence against acne-causing bacteria.
Caprylic/Capric Triglyceride (MCT from Coconut) — A very light, non-greasy carrier that helps the formula feel appropriate for oily skin.
Cucurbita Pepo (Pumpkin) Seed Oil — Addresses the androgenic (hormonal) driver of excess oil production.
Silybum Marianum (Milk Thistle) Seed Oil — A key linoleic acid source, correcting sebum composition.
Laurus Nobilis (Laurel) Berry Oil — Traditionally used for its clarifying, purifying properties.
Calophyllum Inophyllum (Tamanu) Seed Oil — Supports healing of blemish marks and uneven texture.
Tocopherol (Vitamin E) — Antioxidant stabilisation.
Coffea Arabica (Coffee) Seed CO2 Extract — Blocks inflammatory pathways that turn clogged pores into visible blemishes.
Hypericum Perforatum CO2 Extract — Supports skin healing and calms inflammation.
Rosmarinus Officinalis Leaf CO2 Extract — Antioxidant that also stabilises the formula.
Matricaria Recutita (German Chamomile) Flower CO2 Extract — Calms inflammation around active blemishes.
Melaleuca Alternifolia (Tea Tree) Leaf Oil — Antibacterial action against acne-causing bacteria.
Lavandula Angustifolia (Lavender) Oil — Calming, and rounds out the formula’s fresh scent.
Salvia Sclarea (Clary Sage) Oil — Contains sclareol, addressing hormonal drivers of oil production.
Full Ingredients List: Adansonia Digitata (Baobab) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Corylus Avellana (Hazelnut) Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Rosa Canina (Rosehip) Seed Oil, Nigella Sativa (Black Cumin) Seed Oil, Caprylic/Capric Triglyceride (MCT from Coconut), Cucurbita Pepo (Pumpkin) Seed Oil, Silybum Marianum (Milk Thistle) Seed Oil, Laurus Nobilis (Laurel) Berry Oil, Calophyllum Inophyllum (Tamanu) Seed Oil, Tocopherol (Non-GMO Vitamin E), Coffea Arabica (Coffee) Seed CO2 Extract, Hypericum perforatum CO2 Extract, Rosmarinus Officinalis Leaf CO2 Extract, Matricaria Recutita (German Chamomile) Flower CO2 Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Salvia Sclarea (Clary Sage) Oil.
Warnings & Precautions
For external use only. Avoid contact with eyes. Contains Hypericum Perforatum CO2 Extract — recommended for evening use; avoid prolonged direct sun exposure on treated skin for 2 hours after application. Patch test recommended before first use. Keep out of reach of children. Store in a cool, dry and dark place away from direct sunlight.
PURA is not a correction. It is a recalibration — giving your skin back the intelligence it was always meant to have.
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